One plugin. Three tools. Zero bloat.
WB Ad Manager replaces a separate affiliate link plugin, an ad rotator, and a classifieds plugin with a single free install. 5 ad types. 16+ placements. Link cloaking. Click tracking. AdSense. BuddyPress and bbPress integration. Full REST API. All of it ships in the free version. Pro adds the advertiser portal and paid marketplace upgrades.
Every WordPress monetization setup ends up with three plugins that do not talk to each other.
Three tools in one plugin. The free version is not crippleware.
Most free ad plugins are a tease: a handful of placements, no scheduling, no targeting, no link cloaker. WB Ad Manager ships rotation, 16+ placements, link cloaking with click tracking, AdSense, email capture, BuddyPress and bbPress integration, and a full REST API in the free version. Pro adds features that only matter once you have advertisers.
Your first ad and your first cloaked link go live in under 5 minutes.
Who it's for
Both are solid ad plugins. Neither gives you a link cloaker or classifieds. Neither lets your advertisers sell ads themselves.
Advanced Ads and Ad Inserter are the two most common free ad plugins on WordPress.org. WB Ad Manager matches their ad features and adds a link cloaker, classifieds module, and (in Pro) a full advertiser self-serve portal. One plugin covers what previously took three.
Choose WB Ad Manager if you want one plugin that covers affiliate links, ads, and classifieds. The free version actually does all three. If you only need banner rotation on a small blog, any of the three plugins will work.
One install. Link cloaker, ad manager, classifieds. Fully functional in the free version.
Most WordPress monetization plugins force a choice: do you want to cloak affiliate links, rotate banner ads, or run a classifieds section? WB Ad Manager refuses the choice. All three modules ship in the free plugin. They share the same taxonomy and targeting engine, and they write to one unified database. You can finally answer "which post earned the most revenue this month?" across all three monetization channels.
Ads admin screen: image, rich, code, AdSense, and email capture ads in one list with impressions and clicks per ad.
Everything your community needs
No extensions to buy. No integrations to configure. It ships with all of this.
Affiliate link cloaker
Turn long affiliate URLs into clean /go/slug links on your own domain. 301, 302, and 307 redirects. Group organization, category tagging, CSV bulk import. Per-link analytics with full click log.
Click tracking and health checks
Every click on a cloaked link is logged with timestamp, page URL, and device (free plugin logs aggregate data; Pro adds geo). Broken-link detection pings destination URLs on a schedule and flags 404s before commissions drop.
5 ad types
Image banner, rich content (WYSIWYG), custom HTML or JavaScript, Google AdSense (Auto Ads or manual units), and email capture forms. All 5 share the same placement, schedule, and targeting engine.
16+ placements
Before content, after content, after paragraph N, between archive posts, sidebars, footer widget areas, sticky header, sticky footer, exit-intent popup, timed popup, scroll popup, BuddyPress activity feed, BuddyPress profiles, BuddyPress groups, bbPress topics, and bbPress replies.
Rotation, priority, and frequency caps
When multiple ads qualify for the same placement, rotation and priority rules decide the winner. Per-user frequency caps prevent banner blindness. A/B comparison ships in the free version. Auto-winner is a Pro feature.
Scheduling and targeting
Schedule by date range, day of week, and time of day. Target by device (desktop, tablet, mobile), login status, WordPress user role, post type, category, and tag.
BuddyPress and bbPress integration
When BuddyPress or bbPress is active, WB Ad Manager automatically adds community placements: activity stream, member profiles, group pages, forum topics, replies. No template edits, no child-theme overrides.
Google AdSense support
Set the Publisher ID once, then create AdSense ads that get the same targeting, scheduling, and placement options as every other ad type. Auto Ads are supported for set-and-forget monetization.
Email capture ads
Build simple newsletter signup forms as ads. Integrate with any list provider via the HTML or JavaScript ad type. Perfect for exit-intent and scroll-triggered popup placements.
REST API
Full CRUD endpoints for ads, links, placements, and analytics under the wbam/v1 namespace. Build custom dashboards, mobile companions, or external reporting without touching wp-admin.
Shortcodes, blocks, and widgets
Display any ad via shortcode, Gutenberg block, or classic widget. Works with Elementor, Beaver Builder, Divi, WPBakery, and every page builder that accepts a WordPress widget or shortcode.
CSV bulk import for links
Already have hundreds of affiliate links in a spreadsheet? Upload the CSV, map columns to URL, name, and slug, and import all links in one click. Each imported link gets automatic cloaking and tracking.
A complete platform, not a simple widget
Simple, honest pricing
One-time payment or annual subscription. All features included in every plan — no hidden add-ons.
- Unlimited sites (no license key)
- Link cloaker with click tracking
- 5 ad types, 16+ placements
- Rotation, priority, frequency caps
- Scheduling + device / role / content targeting
- AdSense support (Auto Ads + manual)
- BuddyPress and bbPress integration
- Email capture ads
- REST API for ads and links
- Classifieds browse + single-listing templates
- CSV bulk import for links
- Forever free (no feature locks)
- Everything in Free, plus:
- 1 site license
- Advertiser self-serve portal + wallet
- Classifieds marketplace (frontend submission, featured / urgent)
- A/B testing with auto-winner
- Revenue dashboard by advertiser
- Geographic targeting
- All 5 Credits SDK adapters (WC / Subscriptions / Memberships / PMPro / MemberPress)
- 1 year of updates & priority support
- 30-day money-back guarantee
- Everything in Pro Personal, plus:
- Unlimited site licenses
- Link partnerships module
- Client site deployment
- Priority email support
- 30-day money-back guarantee
Free forever. No credit card required. Pro plans renew annually. Cancel any time.