WB Ad Manager Pro

Let advertisers buy their own space, and approve every one.

A portal where an advertiser enrols, builds the ad, funds it and watches how it performs. You keep two decisions: who gets in, and what goes live. The money lands when you approve.

The Advertiser Dashboard Campaigns tab with three active campaigns showing impressions, clicks, CTR and budget spent
The advertiser's own dashboard: their campaigns, their spend, their numbers.
  • 4.8/5 on Trustpilot
  • Every feature on every tier
  • 30-Day Money-Back Guarantee
  • Priority Support
  • GPL Licensed
Requires WB Ad Manager free
Pro Personal
$59/yr or $199 lifetime
Advertiser dashboard
14 tabs, no wp-admin
Credit sources
5 plugin adapters, Stripe, PayPal
Setup presets
5 Site Modes
Refund window
30 days
UPDATED 2026-09-18

Selling the space

They do the work of buying. You keep both approvals.

Self-serve is only worth having if it does not become a second inbox. This one puts the form, the wallet and the reporting on the advertiser's side, and leaves you the two decisions that actually matter.

What the advertiser does alone

  1. They sign themselves up

    An existing member enrols as an advertiser from the portal. A brand new visitor can register too, if your WordPress site has registration open.

  2. They build the ad

    Creative, destination, the placements they want and the dates they want it live, from a form on your site rather than an email to you.

  3. They fund it

    Credits topped up from their wallet, by card if you have connected one, or through whatever you already sell with.

  4. They watch it

    Impressions, clicks, CTR and spend, broken down by placement, device and country, with a CSV export of their own ads.

What stays with you

You approve the advertiser
A new advertiser lands pending and sees only their profile until you let them in, so nobody reaches the ad form before you have looked at them.
You approve the ad
Submissions queue on one screen with approve, reject and request-changes. Anything containing raw code from someone without the capability to post it is always held, whatever your other rules say.
You get paid on approval
The balance is checked when they submit and taken when you approve. Reject it and the refund nets to zero, so a declined ad never costs the advertiser anything.
You run the split tests
Two creatives, traffic really divided, the same visitor kept on the same arm, and a winner called on a z-test at ninety-five percent once both arms pass thirty impressions.

Two things worth setting up before you launch it. Advertisers can only register themselves if WordPress registration is open on your site, so check that first. And split testing lives in your admin, not in the portal: it is a tool for deciding which creative earns more, not something you hand to the advertiser.

WHAT PRO ADDS, BY JOB

Six jobs Pro takes off your desk

Each tile maps to modules you can switch on or off under Settings, Modules.

Sell ad space

Advertiser dashboard, packages with a price and duration, a 6-step ad wizard, and flat, CPM or CPC campaigns.

Dashboard, packages, campaigns

Get paid in credits

Map WooCommerce, Paid Memberships Pro or MemberPress products to credits, or sell credits through Stripe or PayPal.

5 adapters, 2 gateways

Run a classifieds board

Listings with categories, map locations and radius search, paid Featured, Highlight, Urgent and Bump upgrades.

Classifieds module

Stay in control

An approval queue, trust-based auto-approval, Ad Folders by advertiser, campaign and tag, and an audit log.

Review and organise

Prove the results

Revenue by ad and placement, per-advertiser analytics, Share of Voice, slot inventory and A/B tests.

Reports and tests

Earn more from links

Keyword auto-linking, a link scanner, broken-link health checks, CSV import and detailed click analytics.

Links Pro

Signs your site has outgrown the free plugin

Sponsors email you asking for banner space
Send them to the advertiser dashboard to pick a package, upload a creative and pay in credits.
You already sell through WooCommerce or a membership plugin
Map an existing product or plan to credits, and advertisers buy through your current checkout.
Members want to sell things to each other
Classifieds let them post listings, buy Featured or Urgent upgrades and answer buyer inquiries.
A sponsor pauses mid-season
Open their campaign in Ad Folders and pause it, or disable every ad in the folder at once.
You cannot tell which creative works
Split traffic in an A/B test, watch significance build, then declare the winner.
Agencies running client publishing sites
The Agency tier covers unlimited sites, with every Pro feature on each one.
Advertiser Dashboard

A dashboard your advertisers run themselves

Advertisers sign in on the front end, never wp-admin. They create ads, start campaigns, buy credits and check performance from one page.

Quick actions on Overview
Create Ad, Post Classified, New Campaign and View Stats sit at the top of the dashboard.
Budget progress per campaign
Each active campaign shows its budget, spend so far and a progress bar.
Charged when you approve
Packages that need review charge credits on approval. A rejection refunds exactly what was charged.
Advertiser Dashboard Overview with impressions, clicks, quick actions and active campaign budgets

The Overview tab: totals, quick actions, active campaigns with spend, and recent activity

More of Pro, feature by feature

The dashboard has its own section above. Every Pro license tier includes all of these.

  • Ad Folders (new in 3.1.0)

    Browse ads by advertiser, campaign and tag, plus House ads. Folder actions run server-side across the whole folder.

  • A/B tests with Declare Winner

    Split traffic between creatives with sticky visitor buckets and significance, then keep the winner serving.

  • Revenue dashboard

    Total, CPM, CPC and classifieds revenue by date range, top earning ads and revenue by placement.

  • Packages and campaigns

    Sell packages with a price, duration and impression or click limits. Campaigns bill flat, CPM or CPC.

  • Trust-based auto-approval

    Approve an advertiser's ads automatically after a set number of approvals. HTML and code ads can always need review.

  • Classifieds search by place

    Listings carry an address and a map. Buyers filter by location, price range and radius in kilometres.

  • Keyword auto-linking

    Turn chosen keywords in your posts into affiliate links, and scan posts for outbound links.

  • Email notifications

    Advertisers hear about approvals, rejections, low balance and credits added. You hear about new submissions.

  • Five Site Modes

    Publisher, Sponsored Advertisers, Paid Advertiser Portal, Classifieds Marketplace or Full Platform set the modules for you.

Pro from the advertiser's side and yours

Classifieds: category, location and price filters with Featured and Negotiable listings

Illustrative mockup: Ad Folders with one campaign open, ready to pause or switch every ad

Revenue Dashboard: totals by model, a 30-day chart, top earning ads and revenue by placement

Credits: map a WooCommerce product to a credit amount, then look up any advertiser's balance

Packages from pay-per-click to enterprise, each with a price, duration and limits

Inquiries: buyers ask about a listing and the seller replies from the dashboard

One Pro license, every feature. Tiers set the site count.

Pay once and own it forever, or pick the annual plan. All features included in every plan, no hidden add-ons.

WB Ad Manager Free
Unlimited sites
Free
  • Unlimited sites (no license key)
  • Link cloaker with click tracking
  • 5 ad types, 11 placements (24 with BuddyPress, bbPress and Jetonomy)
  • Weighted rotation, priority, frequency caps
  • Scheduling + device / role / content targeting
  • Geo-targeting by country
  • AdSense support (Auto Ads + manual)
  • BuddyPress, bbPress, and Jetonomy integration
  • Email capture ads
  • Partnership inquiry form + workflow
  • REST API for ads and links
  • Forever free (no feature locks)
Get WB Ad Manager Free
Personal
1 site
$199 one-time
or $59/year
  • 1 site license
  • Advertiser portal + wallet
  • Classifieds marketplace
  • A/B testing + revenue dashboard
  • All 5 Credits SDK adapters
  • Updates and support, annual or lifetime
  • Priority email support
  • 30-day money-back guarantee
Get Personal
Most popular
Professional
5 sites
$299 one-time
or $129/year
  • 5 site licenses
  • Updates and support, annual or lifetime
  • Priority email support
  • 30-day money-back guarantee
Get Professional
Agency
Unlimited sites
$499 one-time
or $299/year
  • Unlimited site licenses
  • Updates and support, annual or lifetime
  • Priority email support
  • 30-day money-back guarantee
Get Agency

The plugin keeps working. Updates and support stop until you renew.

Free forever. Annual licenses include a year of updates and support and renew at 30% off. Lifetime licenses are a one-time payment and never expire.

Before you upgrade to WB Ad Manager Pro

Do I need the free plugin?
Yes. Pro is an add-on and will not run without WB Ad Manager free. Install matching versions of both.
How do advertisers pay?
They buy credits. Map WooCommerce, WooCommerce Subscriptions, WooCommerce Memberships, Paid Memberships Pro or MemberPress products to credits, or turn on Stripe or PayPal checkout.
When are credits taken?
Packages that need review charge on approval. Others charge on submit. A campaign budget is reserved in full when it starts, and unspent credit returns when it ends.
Can I run classifieds without selling ads?
Yes. Pick Classifieds Marketplace in the setup wizard, or switch modules on and off under Settings, Modules.
What are Ad Folders?
A screen that groups ads by advertiser, campaign and tag, with House ads for the rest. Pause a campaign or switch every ad in a folder with one click.
Do tags or folders change ad delivery?
Tags never do. Folder actions change only what you click: pausing a campaign or enabling and disabling its ads. Very large folders process 500 ads per click.
What happens if my license lapses?
The plugin keeps working, including dashboards, campaigns and credits. Updates and support stop until you renew.
Can I get a refund if Pro is not a fit?
Yes. Every Pro plan has a 30-day money-back guarantee.

Open your ad space, and get paid the moment you approve.

One licence covers every Pro feature. Tiers differ by how many sites they cover, with a 30-day money-back guarantee.